MSP Digital Direct

Home | Information Request | Free Ideas | Online Demo | Contact Us

Menu of Products & Services

To compliment the full range of printing and mailing services offered by MSP, MSP Digital Direct offers a comprehensive menu of advanced marketing and technological products and services. If you require a service not listed please contact us to see if we can help with your specific needs.

Campaign/Program Scope Development – Regardless of whether your organization is interested in growing its revenues and profits through an integrated 1:1 Marketing campaign or providing your sales force or channel with a Web-to-Print portal for ordering customized marketing collateral on demand, MSP Digital Direct recommends starting by conducting an in-depth discovery process where we can gain a thorough understanding of both past and current scenarios and your goals moving forward. Armed with this insight, including an understanding of your greatest challenges, MSP Digital Direct will develop a scope of work required to develop, launch, and execute a cost-effective campaign or program that will deliver outstanding results. An important part of this process is understanding what success looks like. In other words, developing metrics by which the program will be judged by you and others in your organization.

Data Services – Various areas of data management including:

Mailing list procurement
Profiling (B to B & B to C) your current clients so that you can target new clients with similar characteristics
Data storage & appending
Segmentation analysis to execute effective 1:1 Marketing

Creative Strategy & Development – MSP Digital Direct employs professional graphic designers (both on staff & free-lance) who are experienced, digital, 1:1 designers. If you chose to use your own creative resources, that is fine, we are more than happy to provide creative direction to your team that will leverage the power of your investment in MSP’s digital services.

IT Services – MSP has been in the data business for over 50 years. We employ a staff of highly skilled programmers and web developers and provide them with the tools to do amazing things with variable data. The results are campaigns and programs that deliver outstanding results for our clients. Ask us to demonstrate an example of our technical expertise today and you will see firsthand why MSP Digital Direct is a recognized leader in the digital services industry.

1:1 Marketing Campaigns – 1:1 Marketing, using relevant personalization in the form of images and text, is an advertiser’s dream. Since advertising was invented, marketers have longed for the day they could communicate a highly relevant, personalized message to every member of their target audience. Rather than communicating 1 message to 10,000 recipients, with digital technology MSP Digital Direct can communicate 10,000 individually unique messages to 10,000 recipients via personalized direct mail, e-mail and the web. Marketing that is relevant to each specific customer dramatically increases response rates. Rather than the 1% response rate a traditional static direct marketing effort might achieve, it is not uncommon for a 1:1 Marketing campaign to achieve a 10% response rate or greater. Increased response rates translate to more customers taking action, more quickly reaching sales and marketing goals and overall generating a better return on investment.

Web-To-Print Programs – A Web-to-Print Program is a branded web interface easily applied across many industries including franchising, channel marketing, organizations with distributed sales representatives, event/trade show marketing, co-op marketing, co-branding applications and many more. Web-to-Print provides controlled autonomy where the corporate entity controls its brand assets and compliance or regulatory information while users at various levels can select or upload images and text to meet their needs.

Click image to view larger

Common applications include:

1:1 Direct Mail – postcards, self mailers, letter packages
Digital Collateral Management - customizable marketing collateral including brochures, flyers sell sheets, POP material, etc.
Print Ad Building – for reproduction in magazines and newspapers
Digital Asset Management – libraries of images and text that leverage reusable content
On Demand Fulfillment – what you need, when you need it, in the exact quantity you need

Variable Data Printing - Variable Data Printing is a technology that allows for full-color, personalized customization on every document within a run of digital printing. Beyond just name and copy customization, Variable Data Printing allows for seamless swapping of photography, as well. Using age, sex, income, ethnicity and other like parameters, MSP Digital Direct is able to create personalized communications for every customer in your database. Using top-of-the-line HP 5000 Digital Presses, known as the highest quality in the industry, the finished quality of a customized, full color document is comparable to conventional offset printing.

Click image to view larger

Print-On-Demand – The best way to avoid waste and obsolescence is to print materials as they are needed, rather than in quantities of tens of thousands. With the digital printing technology offered by MSP Digital Direct, this can be done more affordably than ever. Additionally, Print-on-Demand technology can offer a better experience for your customers. Widely used in education and tourism, web-based questionnaires can drive customized brochures to be printed on-demand from a digital asset library as opposed to every customer who shows interest receiving the same static marketing piece. From students interested in receiving more information from a university to a family interested in receiving more information from a theme park, MSP Digital Direct can produce and mail personalized collateral on an as-needed basis.

Click image to view larger

Personalized URLs (aka Personalized Landing Pages or Splash Pages) – To increase response rates even more and collect additional information from customers for future sales and marketing initiatives, MSP Digital Direct can create a Personalized URL campaign to accompany any direct mail initiative. Using a campaign-unique web address and the recipients name, each customer will visit a splash page designed specifically for them. There, they will answer questions about their buying habits to receive an incentive. MSP Digital Direct provides a complete set of reports and alerts with this service.

Click image to view larger

E-Mail Marketing – when integrated with 1:1 direct mail on an opt-in basis, effective e-mail marketing can provide a tremendous response lift to nearly any direct marketing campaign.

Post Campaign Launch Reviews – MSP Digital Direct is not done when your 1:1 Marketing campaign enters the mail stream or your Web-to-Program launches. Because we are interested in your long term success, we conduct post campaign launch reviews intended to gage the success of the initiative and plot a course moving forward.