The MSP Digital Direct Difference
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MSP Digital Direct, a division of 50-year-old Mailing Services of Pittsburgh, leverages the core competencies of its parent organization, including a strong IT infrastructure and enough
direct mail firepower and expertise to produce and mail 400 million pieces of direct mail per year, in conjunction with the latest in digital printing and electronic communications
technology to deliver integrated, highly personalized 1:1 Marketing Campaigns, Web-to-Print Solutions, Collateral Management Programs, Personalized URL Campaigns, and E-Mail Marketing Campaigns.
So exactly what are we? We put ink on paper, but are we a printer? We insert letters in to envelopes and mail them for our clients, but are we a direct mailer? No! MSP Digital Direct is a Personalized Marketing
Communications company. We are recognized as an industry leader in a rapidly emerging field by highly regarded international organizations like PODi, the digital printing initiative, and InfoTrends, a leading
market research firm.
What can we do for you? We can help you leverage data, segmentation techniques, and relevant messaging to grow your existing customer relationships and acquire new customers who are just like your best current
customers. We can help you harness the power of the Internet, digital on-demand printing and electronic document production to deliver the right message, to the right audience, at the right time, using a mix of
the most effective mediums available.
That is what MSP Digital Direct can do for you!
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Comparing Traditional Direct Marketing to the tactics employed by MSP Digital Direct:
| Traditional Direct Marketing |
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1:1 Direct Marketing |
| A single broad message to all customers |
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Unique message to each individual customer |
| No personalization |
< |
Full personalization, images and copy |
| 10,000 pieces mailed |
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10,000 pieces mailed |
| Cost per piece = $0.25 each = $2,500 |
> |
Cost per piece = $0.50 each = $5,000 |
| Automated First Class Postage = $2,300 |
= |
Automated First Class Postage = $2,300 |
| Total Investment = $4,800 |
> |
Total Investment = $7,300 |
| 1% response rate = 100 responses |
< |
10% response rate = 1000 responses |
| Cost Per Response (CPR) = $48.00 |
< |
Cost Per Response (CPR) = $7.30 |
Parent Site
www.msp-pgh.com
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